Content and Messaging

It is essential that a company establish a consistent message framework for addressing key issues, that works across all of its industry markets and geographies. This requires a holistic approach to content development that often is a challenging task because various functions within an organisation develop messages for multiple stakeholder groups. If all the departmental functions don’t work together, a dissonance is created that can dilute a company’s reputation and damage credibility with investors, partners, customers and other stakeholders.